The Rise of UGC in Asia: How One Video Tripled the Ads Sale of a Local Jewelry Brand

The Rise of UGC in Asia: How One Video Tripled the Ads Sale of a Local Jewelry Brand

Short-form video is one of the most powerful digital marketing tools today, which is why many small businesses are utilizing TikToks and Reels to promote their brand and products on social media.

However, not all business owners have the time and the ability to create content for their social media. That’s why kamilas4am makes user-generated content and short-form videos more accessible and affordable for every business owner.

This start-up was created with the goal of helping small businesses grow and market themselves. With authenticity and relatability being the number one demand of consumers from social media, Kamilas4am offers authentic and trendy short-form videos created by their team of 500+ UGC creators. They are the first in Asia to offer this kind of service.

Since launching in 2022, kamilas4am has seen how UGC videos have helped small businesses grow and gain more sales.

One example is the local jewelry brand Orphic. This small business ordered a set of authentic and trendy short videos from kamilas4am for only PHP 1,699 per video.

Upon posting this video, they sold more than 100 pieces which amounted to more than PHP 120,000 in sales! This ROI is three times better than when the brand only used static photos for ads.

So, why did it work?

Highlighting the consumers' problem and providing a solution

In the UGC video, the creators highlighted a common problem for anyone who wears jewelry: forgetting to remove their jewelry, especially when taking a bath or washing their hands.

The video instantly provided a solution to this by presenting Orphic's water-resistant jewelry.

In just a few seconds, this video ad easily gave potential customers a logical reason to buy the product!

Authenticity and relatability

This generation of consumers demands rawness, authenticity, and transparency from brands. This is pretty much evident with how a lot of international brands go viral all over TikTok.

With user-generated content, people don't feel like they are being bombarded by advertisers all the time; especially when it looks like every social media platform is filled to the brim with ads.

This kind of content makes consumers feel like they're just watching a friend talking about a product they love.

This is why the number of UGC creators continues to grow in many parts of the world. User-generated content is the way for small businesses to stay ahead of the curve and enjoy conversions plus see evident results.

If you want to order your own video from kamilas4am’s UGC creators, order directly from their website at kamilas4am.com.

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