Here’s Why You Should Use UGC Videos For Your Ads
Here’s Why You Should Use UGC Videos For Your Ads
Wondering why user generated content (UGC) videos, content created by consumers of brands rather than brands themselves, are beating out professional brand advertisements? Read on to know more about the trend that’s got marketing communities buzzing about its accessibility and effectiveness!
People trust people – not logos
Consumers have started looking for ‘humanization, personalization, and visualization’ in advertisements which explains why UGC videos have become so popular.
Content creators are able to connect consumers with brands on a personal level – and when one person admires a content creator, their friends definitely will, too!
Content creators are able to connect consumers with brands on a personal level
Kamilas’ performer creators can attest to the power of UGC videos in Facebook ads, especially after our Facebook ad for Orphic resulted in over 150,000 sales, one of the most important metrics in ads performance.
Where you can use UGC videos
Facebook ads have surprisingly low click-through rates, considering their costliness, likely due to oversaturation. With so many brands on the platform jostling for attention, it’s no wonder overall ads performance suffers!
TikTok
TikTok has started a shift in marketing trends toward what UGC videos represent: authenticity. However, brands find that TikTok creation eats up time, their most important resource!
Reels are reportedly the next big thing, but brands may struggle to work with numerous creators, especially when they lack creative control.
Although standing out is easier said than done, UGC videos can help brands do exactly that. Brands never have to ask themselves why UGC videos are so effective again when their improved ads performance speaks for itself!
Are your customers getting too familiar with the ‘skip ad’ button? It’s not too late for a revamp! Get authentic and relatable UGC videos by reaching out to Harry on Instagram today.
Sources:
The Power of User Generated Content
113 Instagram Statistics You Cannot Miss in 2022
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